Get ready for a major shake-up in Tampa's morning radio scene! Abby Murphy is making a triumphant return to Cox Media Group, this time joining Scott Tavlin as co-host of the morning show on Magic 94.9 (https://www.mymagic949.com/) starting February 9. But here's where it gets interesting: Murphy's journey back to Cox is anything but ordinary. After leaving her role in the Jacksonville cluster in 2023, she ventured into the world of syndicated radio with The Bert Show in Atlanta. Now, she's bringing her dynamic energy and experience back to Florida, reuniting with a company she knows well.
And this is the part most people miss: Murphy's career is a testament to her versatility. From her early days at the University of Florida, where she juggled hosting duties on both CHR ‘95.3 GHQ’ and Country ‘103.7 The Gator’ WRUF-FM, to her multifaceted role in Jacksonville—serving as social media director, hosting mornings on Soft AC ‘Easy 102.9’ WEZI, and tracking nights on CHR 95.1 WAPE—she’s proven she can do it all. But will her syndicated radio experience give her an edge in Tampa’s competitive market? That’s a question worth tuning in to find out.
Scott Tavlin, on the other hand, has been a Cox Tampa staple since 2018. Starting in promotions, he quickly climbed the ranks, from weekend host at CHR ‘Hot 101.5’ WPOI to morning show producer and midday host. He even spent time in Orlando, working with Country ‘K92.3’ WWKA and CHR ‘Power 95.3’ WPYO. Tavlin took over mornings at WWRM in October 2023, originally paired with Danielle McBroom, and has since become a familiar voice for Tampa listeners. But how will his chemistry with Murphy play out? Will their combined experience create a morning show powerhouse, or will it take time to find their rhythm?
This pairing isn’t just about filling a timeslot—it’s about redefining what Tampa’s morning radio can be. With Murphy’s syndicated background and Tavlin’s deep roots in the market, they bring a unique blend of perspectives. But here’s the controversial question: Can a former syndicated host truly reconnect with a local audience? And what does this mean for the future of Magic 94.9? One thing’s for sure: starting February 9, all eyes (and ears) will be on this dynamic duo. What do you think—will they hit the ground running, or will it take time to win over listeners? Let us know in the comments!
